The song “Good Kisser” launched with a music video on May 5, the same day it hit digital retailers. ‘The Voice’ Finals Recap: Top 3 Sing to Win Usher, 35, gave the single another bump with his May 12 performance on “The Voice,” where he’s also been coaching potential pop stars for two seasons now. “I think Drake said it best: ‘I could give a damn what them haters say as long as my bitches love me.” “I really just want to connect to my fanbase: the ladies,” he explains before loosely quoting Drake’s hook on Lil Wayne’s “Love Me” through laughter. Lyrically, “Good Kisser” is a collage of come-ons and pick-up lines. “Can’t nobody kiss it like you (or ‘U,’ depending on how self-assured the listener opts to believe he is), he coos on the cut. “And it’s easier for a guy because it’s something they can just talk and say.” “Women can enjoy it because it’s fun,” he says. Real music is taking a stand,” Usher says, proud of “Kisser’s” sparse bass guitar, drums and cowbell base. “Artists are going after real instrumentation as opposed to electronic, synthesized music.” All that comes from a guy that has EDM to thank for his recent pop smashes: 2010’s Eurodance-inspired “OMG,” which hit No. 1 for four weeks on the Hot 100 2012’s “Climax” (No. 17), which features producer Diplo’s electro flourishes and David Guetta’s “Without You” (No. But Usher’s follow-up to 2012 album “Looking 4 Myself” is “me coming back to where I started,” he says. RCA President of Urban Music Mark Pitts likes what Usher’s whipping up. “I haven’t felt this way since ‘Confessions,’ Pitts says. “I said to him, ‘We’re not going in to try to make a hit. Let’s go in there to try and make great music. Usher performing on “The Voice” with co-star (and Maroon 5 lead) Adam Levine But this album feels like it’s all from the same guy.” Last album, we started off with ‘Climax.’ Then we smacked them in the face with some dance shit. The marquee gig on “The Voice,” along with sponsorship deals with both Samsung and Mercedes Benz aims to propel “Kisser” and approaching singles up the charts. “His star power is different now than it was making other albums,” adds Pitts, who is executive producing Usher’s album. “He didn’t have all these other platforms.”Īnd when the album drops-boasting production from Pharrell Williams, “Kisser”-creators Pop & Oak and duet with label mate Chris Brown-expect Usher to push it in a way he hasn’t been able to in a while: a tour. He hasn’t since spring 2011, when wrapped his OMG world outing. “I decided to work on a film here, a TV show here, raise kids there,” he explains of his road absence.
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